Importance of a 90-day Review

A 90-day review should be used as a performance management strategy and less like a probationary period. It may also mark an end to an employee’s adjustment/onboarding period. Casual and informal check-ins are a natural part of the workplace, but scheduling a formal check-in is critical

Rescuing Mondays – Part 2

We get to decide the attitude with which we show up every week. To help you rescue your Monday and take back ownership of your productivity, Leap Year Marketing Strategies has developed some tips to help you productively schedule your day.

What is a Business Plan?

In many ways, a business plan is a marketing plan. Marketing really encompasses all the aspects of how you run your business internally and externally. Because business success depends on communication in every instance, knowing in advance how you will navigate the waters of your business through communication sets your business up for success at every turn. A marketing plan is an extension of your business plan.