You might have noticed a few changes in Facebook over the last month. Then again, maybe you haven’t. Updates are frequently taking place behind the scenes, and the Facebook wizards don’t always let you know what’s going on. Here are some of the latest updates…
1.) Business Page “Likes”
Most Facebook business pages were affected by the latest update. Although it has taken business owners by surprise, it’s a helpful change, and a small one.
In the past, if a user “Liked” your business page then later deactivated their account, the “Like” would remain in your total page count. In order to keep information accurate, Facebook has removed any page “Likes” by accounts that are currently deactivated. Because of this action, most businesses have experienced a dip in their page “Likes.”
2.) Facebook Ads
Not everyone uses Facebook ads, but you probably know them when you see them. The picture shown is an example of a standard Facebook ad.
Facebook Ads are helpful tools that business owners pay for in order to stay relevant in the fast-paced world of social media. In the past, ads were limited to one image. The new “carousel” feature (seen below) allows ads to have multiple product images on one ad. The scroll-through option allows viewers to see more products without visiting the page. Based on how often images are clicked, businesses can determine which product viewers want to see.
3.) Featured Videos
In case you haven’t noticed, videos are making a big splash in Facebook these days. And the Facebook design team plans to keep it that way.
Under the Video tab of your Facebook page, you now have the option to set a featured video that will begin playing as soon as someone clicks the tab. This automatic play feature is similar to that of YouTube channels, and is a great new way to streamline video content as a major feature of the Facebook experience.
At Leap Year Marketing, we make it our priority to stay on top of changes and improvements in the social media and marketing world. If you have any questions about Facebook’s many uses and updates, contact Joanne Randall at 603-344-8843. We look forward to hearing from you!