When we coach and consult with our clients about contributing to their content marketing, we often hear these two objections:
- “No one wants to hear what I have to say.”
- “I will never have time or the discipline to do it.”
Our experience shows us differently.
When I started my radio show five years ago, I interviewed women business owners every week and I asked them to tell their story. How did they start their business? Was it a second career, or did they wait until their family was a little older? Did they always want to run a business or did they just suddenly come up with the idea? I was fascinated by the varied responses and the willingness to share. As a small business owner myself, I couldn’t wait to hear how someone else’s business developed and what they were doing to keep it going.
It is the same when you write from your own experiences. What makes them truly special is that they are unique to you. Own them! You don’t have all that gray hair for nothing. Write about some of your early experiences, successes and failures. Others will feel your pain and share in the outcome when you came out on the other side. And you are what separates your business from Big Business.
If you are not comfortable writing because you are not confident in your spelling or grammar, then just record what you have to say and have someone type it out for you. Even if you have trouble expressing the exact words and phrases, talk it out with a copy writer. They can put it on paper for you. That’s their job.
There really is no excuse why a business owner can’t do at least some writing for a blog on their company website. Even time is no excuse. Look at me. No one is busier than me and yet here I am. It comes down to scheduling time for it and then keeping the commitment to yourself.
Use what works to grow your company. You are the one thing you have that no one else has. Your expertise, experience, and leadership abilities are what made your company what it is. Leverage that and you will find it builds loyalty to your brand. Coca Cola, Home Depot, McDonald’s…they don’t have you.
I’m Lovin’ That!