A business plan creates clarity, opens up white space for consideration on things like goals, financials, target market, and offers a level of credibility and confidence in an idea.
All in Marketing Plans
What is a Business Plan?
In many ways, a business plan is a marketing plan. Marketing really encompasses all the aspects of how you run your business internally and externally. Because business success depends on communication in every instance, knowing in advance how you will navigate the waters of your business through communication sets your business up for success at every turn. A marketing plan is an extension of your business plan.