What Do You Expect? Some people are fascinated by the physical body and how it heals. Some are fascinated by space and the scope of the Universe. Me? I am fascinated by what motivates people to spend money. It might … read more
My license plate says the name of my town, but if I could choose a new vanity plate, it would say “CONTENT”. Content is a buzzword in the marketing world but I’m not sure a lot of people really understand … read more
Now that we are approaching the holiday season I thought I would share an idea that came to me this fall. Many retailers begin selling Christmas merchandise fairly early. Before I go any further I want to make sure you … read more
Taking Yourself Out of the Buying Decision to Find Out What Customers Really Want I had a discussion with a client the other day defining why their customers buy their product. My question was not about why customers go to … read more
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