What Do You Expect? Some people are fascinated by the physical body and how it heals. Some are fascinated by space and the scope of the Universe. Me? I am fascinated by what motivates people to spend money. It might … read more
The One Thing I often hear from people, “You are all over the place. How do you do it? When do you have the time to do everything that you do?” When I hear that I pause to think for … read more
Taking Yourself Out of the Buying Decision to Find Out What Customers Really Want I had a discussion with a client the other day defining why their customers buy their product. My question was not about why customers go to … read more
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