When it comes to website design, we’ve all heard the word tossed around—responsive. But what does it mean to have a responsive website, and is it really something you need? In short, it means business…and yes, you need it.
In order to keep up in the fast-paced world of touch screens and smart phones, companies need to have a mobile presence. More than half of internet searches are made from mobile devices, and relying on your social media to keep your company portable just won’t cut it. Before I explain responsive websites, let me cover the other areas that companies use to stay mobile.
First, there’s the mobile app. Mobile apps are typically used by companies with fast-purchase or immediate response features. Some restaurants, for example, have mobile apps that allow you to make a reservation or even order your meal early. Plumbers will use apps that feature emergency calling for unexpected plumbing disasters. If your company does not have something important to offer customers on-the-spot, you probably don’t need an app.
Next, there’s the mobile website. Mobile websites are exactly that–these sites offer a condensed version of a company’s full website for touch-screen users. Although mobile sites are helpful for viewers on the go, they are by no means the most efficient way to browse. Mobile sites must be maintained and updated separately from a company’s regular website, and they usually offer only a handful of features for the user. You’ll have better luck pulling out your laptop.
Last, but not least, meet the responsive website: the standard platform for successful websites created within the last five years. When a website is responsive, it automatically adapts to whatever screen it is viewed from…no pinch-zooming required. Responsive websites offer every feature of a company’s regular website in sleek, form-fitted manner, and the URL remains the same. Pictures re-size, columns adjust, and the navigation style becomes so much simpler. Building a responsive website can be a little pricey, but because there is no separate website to pay for or maintain, over time they pay for themselves. It’s not hard to see why mobile websites are quickly becoming a thing of the past.
In today’s internet searches, your website just plain won’t get found unless you really work at it. Search Engine Optimization (SEO) is a big part of making sure your site is on the first page of Google results. But what about the millions of people searching from mobile devices? That’s another story altogether. These days, responsive websites are becoming much more important in the process Google uses to find search results. This means that if your website is not responsive, Google won’t brag about it on the front page.
Time to point the finger…are you still using a mobile website? Have you (dare I say it…) not yet established a portable presence? Feel no shame; we can help you get there. We build websites from the ground up, and we don’t settle for anything less than responsive and optimized. You shouldn’t have to pay extra to juggle a clunky mobile site. We assess your current website and determine your individual needs, putting you on screens of every shape and size in a fast and user-friendly manner.
The times, they are a changing…make sure you don’t get left in the dust. We want to help your business grow. Are you ready to take the next step? Contact Joanne Randall today at 603-344-8843 for a free consultation or quote.