What is the value of checking in on Social Media?
When you visit a retail location or a restaurant, do you typically check in on location through Foursquare or Facebook? Did you even know there was a check-in feature on social sites? Some people don’t. Why would you check in on your mobile device at all?
If the retail establishment or restaurant is social media savvy, then they may engage in check in specials. These specials may require more than one person to check in or might just be a coupon for you for your in-store purchase.
But there is much more value to the online check-in then just offering a special to customers. Each time you check in somewhere the social media site posts on your profile where you are as well as comments or a photo that you may have entered yourself, plus lists people you are with if you enter that information. These posts are valuable to the business owner because it shows real foot traffic at their location to all your contacts. The customer is telling all their contacts that they are at the business owners location. This is great word of mouth advertising.
So how could you use this application? Besides the obvious discount or freebie for a patron, the business owner may decide to set up a special check in coupon for a special event. For example, everyone that attends an open house or a grand opening, and checks and while at the event, can receive something that will only be given out at that event. Sort of a collectible item.
If your customers are raving fans, then they will add some positive comments about their visit on that day. They may even include a picture of their experience. Good stuff.
The posting may also alert their friends to a business they may have never heard of. Free advertising.
The business owner does not have to offer a coupon at check-in, but it does offer foot traffic patrons a special thank you for coming in.
It’s not who you know, it’s where you go.
Authorized Local Expert, Constant Contact
Member, Greater Concord Chamber of Commerce
Chair, Public Relations Committee, NH Home Builders Association
Board of Directors, NH Home Builders Association