Click here for a calendar of all upcoming events.
Brought to you by Leap Year Marketing and Constant Contact
Email Marketing for Success
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Social Media 101: The Basics
Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This workshop will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
Social Media 102: You’re Social, Now What?
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This workshop will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.
Events & Registration Marketing
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.
Email Marketing Mini Boot Camp
This hands-on workshop will guide attendees through the first steps of creating an email marketing piece, from choosing a template, to changing fonts and colors, to uploading photos, links, and videos. It is strongly suggested that attendees have a Constant Contact account or a free trial, available through links provided by the workshop invitation or by contacting the presenter. Attendees will leave with real tools to get going on their first email campaign. Attendees are required to have a paid or trial account of Constant Contact.
Social Media Marketing Mini Boot Camp
Attendees of this hands-on workshop will receive instruction on Facebook, Pinterest, and Twitter. It is strongly recommended that attendees bring a laptop to work on for the full learning experience. This is a basic how-to and best practices workshop, but all levels of expertise are welcome.
Offers and Promotions
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.
Feedback and Surveys
Get a Grip! on LinkedIn
Let me guess. You have a LinkedIn account. You connect. You log on to accept recommendations. You look people up. Big deal. It’s time to get a grip. Are you ready to use LinkedIn to its full potential for your business? This professional development seminar reviews the use of LinkedIn as a REAL networking and marketing tool. This is NOT a how-to, but a why aren’t you doing it presentation. Helpful discussion to get you motivated. This is a fee based workshop.
Build Your Marketing Toolkit (and Grow Your List!)
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible, but often miss some of the marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn:
- What marketing really is (and isn’t)
- How marketing has changed in ways that benefit small businesses.
- The importance of setting goals and objectives for their marketing efforts.
- The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
- It’s ok to start small, to start where you already are.
This is a fee based workshop.
Power House Marketing Part I – Twitter, Pinterest, and Facebook
In a world where businesses are fighting tooth and nail to stay alive, there are a myriad of FREE Social Medias that are available to businesses to use to promote themselves. But which ones to choose? How does a business owner make the time to promote themselves more than they are already doing? Which Social Medias are the most effective?
These questions and an overview of the Power House Marketing Social Medias will be covered during this workshop. This is not designed to teach business owners how to set up an account nor does it provide a comprehensive training on these medias. Our discussion will be focused on the benefits of these medias and be strategic in nature. Part I covers Twitter, Pinterest, and Facebook. This is a fee based workshop.
Power House Marketing Part II – Instagram, Tumbler, Slideshare
These questions and an overview of the Power House Marketing Social Medias will be covered during this workshop. This is not designed to teach business owners how to set up an account nor does it provide a comprehensive training on these medias. Our discussion will be focused on the benefits of these medias and be strategic in nature. Part II covers Instagram, Tumbler, and SlideShare. This is a fee based workshop.
10 Steps to Successful Social Media Marketing in 2015
With all the hype surrounding Social Media, it is hard to decide where to start. In this workshop we review the top 10 things you as a business owner should do to get started in the right direction. This is a fee based workshop.
Blogging: A Guide for the Maladroit
Why do people bother to blog? What is a blog anyway? Who reads blogs? How can this possibly help my business? I don’t know what to say (or don’t have anything important to say). I’m not a thought leader. I don’t have time…….Do any of these sound familiar? They should because most people don’t take advantage of one of the most effective ways to market their businesses: blogging. This workshop covers the answers to these questions and more. This is a fee based workshop.
Turning Prospects Into Clients (and Clients into Friends)
Do you ever wonder why you seem to hit it off with some people and with others, it is like you are from different planets? Why do people do what they do? Learning the answer to this question will help in all aspects of your life, including your family, your employees, your kids, and your friends, but most of all it will help you turn prospects into clients. And turn your clients into friends. This is a fee based workshop.
Using Video to Promote Your Business presented by a Technically Challenged Speaker
We cover the importance and uses of video marketing and do a brief overview of some of the major DIY video services available; YouTube, Vimeo, Social Cam, Vine, and Blip.TV. This is a fee based workshop.
Social Media Marketing Guide for Realtors, Mortgage Lenders, and Title Companies
There is a fine line between sharing new listings and open houses and overdoing it. As a sales professional in the real estate industry, you know how important relationships are to your success. What is the best way to leverage your connections through Social Media? We will cover some of the basic best marketing principles on Social Media and cover some of the specific challenges you face everyday. This is a fee based workshop.
I Am Getting Organized This Year if it Kills Me!
This organizational skills workshop aims to provide students with real life tools and skills that work. Attendees will learn how to identify which tasks are their responsibility, which should be delegated, and which should be eliminated. Attendees will also learn how managing one device for planning will allow them to accomplish daily, weekly, and long-term tasks and projects effectively. In addition, students will learn the only effective way to manage inboxes, reducing or eliminating wasted time, stress, and lost productivity. Finally, attendees will take a look at their workspace and learn how to manage paper. This is a fee based workshop.
DIY Visual Marketing for the Small Business Using Photography and Videos to Increase Brand Awareness
Just as we rely on photographs and videos to capture the essence of our life’s milestones, good photography and videography is what captures the essence of your product in a way that is second only to experiencing it firsthand. Compelling messaging must be supported by compelling imagery. This is a fee based workshop.
Speaker and Presenter, Joanne Randall
Joanne graduated from the Whittemore School of Business and Economics at the University of New Hampshire and has spent the last 25 years working in management and business. Her background includes management, sales, marketing, retail, human resources, and small business social media development. She has been asked to speak to various groups, including Market Place Connections, and has participated in various panel discussions for Women Inspiring Women and the Division of Resources and Economic Development. Recently Joanne was asked to present a day long workshop as part of the Derry-Londonderry Chamber of Commerce “Women of Excellence” Series. Joanne has guest lectured at the University of New Hampshire and Plymouth State University. She has been a guest on radio and television throughout New Hampshire and has had numerous articles written about her and her radio show.
Joanne ran a highly successful networking group for the Greater Pittsfield Chamber of Commerce in Epsom for almost three years, whose model has been used to launch other networking groups. She has developed workshops for business owners and consults business owners in Marketing Strategy and implementation.
Joanne was also the Vice-Chairman and then Chairman of the Board of Selectmen in Epsom, and lives in Epsom with her family. Joanne volunteers in her community in various capacities.
Leap Year Marketing works directly with business owners to develop marketing strategies that make sense. Marketing Mojo Radio provides valuable content for business owners each week through live on-air radio and podcasts.
Click here for a calendar of all upcoming events.