No one calls anymore. If I sat by the proverbial phone it would not ring. But don’t feel bad for me. I have lots of friends. Just check out my Facebook page, lol.
Ok, I know not all those people are “real” friends, but you can’t deny that the fact I am connected to so many people is, well, cool. If you’re not impressed, it’s fine. But when some of those people need help, need a referral, need a name, need a suggestion you can bet that they call “The Connector” (that’s me).
Because I get a lot of requests for help, I have become keenly aware of the responsibility that comes with being known as a “Connector”. All kidding aside, when a friend (real or simply a business or personal contact) contacts me through Social Media looking for help, you can bet your bippie that I do my best to offer quality solutions as quickly as possible. My reputation is on the line as well. After all I am giving my endorsement of that person or business. Sure it makes me feel good to help, but I also truly enjoy being first on the scene. Many times these responses are to general calls for help on Facebook. It gives me the opportunity to refer some business contacts (who are real friends) and send customers their way.
I recently found out that 74% of people rely on Social networks to guide their purchasing decisions. 74%. RELY. Are you following me? The real power (and maybe the reason I enjoy it so much) in Social Media is that what we say as trusted individuals strongly influences people in their thoughts and behaviors. Because I have so many connections and spend time sharing content on there, both on my personal and business pages, people see me as a trusted source. And when the time comes, I am top of mind as a resource for connections, marketing, business, and really just about anything else.
Truthfully, I have heard this more than once, “I didn’t know who I could ask, but I figured if you didn’t know, you’d know someone who would.” Or, “Sue told me that if anyone would know, you would.” See where the connections lead to influence? Don’t worry. I’m not into world dominance. But if you need an electrician, politician, recipe, prayer, or direct help for an SOS, you know where to find me. And it’s not by the phone.