I get this question a lot. Since there is no real direct answer, here are five main segments of an incentive program you need to consider before developing one that will work for your business. What are you giving away? … read more
Be Yourself. When we coach and consult with our clients about contributing to their content marketing, we often hear these two objections: “No one wants to hear what I have to say.” “I will never have time or the discipline … read more
What Do You Expect? Some people are fascinated by the physical body and how it heals. Some are fascinated by space and the scope of the Universe. Me? I am fascinated by what motivates people to spend money. It might … read more
Dear McDonald’s Restaurants I recently had the pleasure of visiting one of your fine facilities. I travel quite a bit and will stop for coffee from time to time, but rarely do I actually buy sandwiches from your restaurant. Don’t … read more
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