I get this question a lot. Since there is no real direct answer, here are five main segments of an incentive program you need to consider before developing one that will work for your business. What are you giving away? … read more
What Do You Expect? Some people are fascinated by the physical body and how it heals. Some are fascinated by space and the scope of the Universe. Me? I am fascinated by what motivates people to spend money. It might … read more
Now that we are approaching the holiday season I thought I would share an idea that came to me this fall. Many retailers begin selling Christmas merchandise fairly early. Before I go any further I want to make sure you … read more
One of my favorite things to do with clients is brainstorm about new ideas. I met with a florist the other night who couldn’t really tell me who her target market was. We concluded that although mostly women visit her … read more
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